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Collateral Design

It was an honor getting to work the Palacio team and create their marketing materials for their apartment complex, located in St. Johns, Florida. They requested an array of pieces ranging from stationery to signage. Their focus was on having unfussy, elegant designs that spoke to their brand. Patterns were created using accent marks from the existing logo to complement the refined feeling. Royal blues and golds are a staple piece of their brand and these thoughtful pops of color were used to enhance their recognizability. This property is located next to a neighboring complex, Grand Cypress. Due to this, materials had to be consistent yet distinguishable from it's sister property.

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